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Call to Action

Secret Formulas to Improve Online Results

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Format: Paperback

Availability: In stock


Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Contributor(s) Bryan Eisenberg , Jeffrey Eisenberg , Lisa Davis
About the Contributor(s) Bryan Eisenberg is an inventor of Persuasion Architecture (patent pending) and cofounder of Future Now, Inc., based in New York City.
UPC 020049058206
ISBN-10 078521965X
ISBN-13 9780785219651
Release Date Oct 31, 2006
Weight (lbs) 1.1600
Height 9.25
Width 7.50
Length 288
Length Unit Pages
Publisher Thomas Nelson
Price $24.99
Format Paperback
Language English

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