April 2007

•   Product Partner Gathering – Gather core product partners to firm overall strategy and plans

•   3:16 style guide available at www.thomasnelson.com/styleguide316

July 2007

•   Retail Partner Vision Cast – Convenes at ICRS and will introduce the core product partners and invite retailers to participate in the 3:16 project

June - August  2007

•   Pre-release campaign

•   Initiating with ICRS, begin billboard/mass transit advertising campaign to create pre-release buzz

•   Web/viral campaign launched

August 14, 2007

•   Product ship date, including:

•   3:16 trade book with in-book 40-day devotional

•   Hope. Pure and Simple

•   3:16 Small Group Study

•   3:16 Spanish edition, with other languages quickly following, including German, Swedish, Dutch, Korean, Japanese, and Chinese

•   3:16 consumer music CD (bonus CD-Rom included with digital study of book of John)

•   3:16 church musical

•   3:16 web program site launch

September 11, 2007

•   Product publishing date

December 2007/ January 2008

•   Ancillary product will release, including:

•   Adult undated curriculum

•   Preschool board book with salvation beads

•   Elementary age gospel of John

•   Teen edition with bracelet

•   Additional licensed goods

•   Evangelistic DVD (for sharing with seekers)

•   NRM Church Booklet program

March 16, 2008 (3/16/08)

•   International Event in Indianapolis at the RCA Dome

•   Simulcast to U.S. Churches

•   International events in Canada, Australia, UK, Brazil, China, etc.

•   Taped version of Max’s message will be provided for use in areas where simulcast option not available

Easter Sunday 2008

•   Televised 3:16 special

•   Community outreach campaigns

Beyond Easter 2008

•   Replicate the model

•   Small group studies continuing

•   Tools available for church/community gatherings

•   Evangelism DVD available for neighborhood/community outreach