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Ziglar Inc. CEO Tom Ziglar shows readers how the choices they can make--beginning today--will help them achieve balanced success, true significance, and an everlasting legacy.

Most people don't get intentional about their lives until they face a crisis and are forced to make changes. In Choose to Win, Tom Ziglar reveals a plan for taking action now, for beating the status quo and building the life readers have dreamed about and deserve.

Ziglar believes anyone can achieve massive change without massive upset. It all starts with focusing on building good habits in seven key areas: mental, spiritual, physical, family, finance, personal, and career. He shows readers how to identify the life-killing bad habits that cause misery, dissatisfaction, and lack of success--and how to implement positive habits through the trinity of transformation: desire, hope, and grit. Making one small choice at a time through a sequence of easy-to-follow steps helps build lives that are more productive, more fulfilling, and more meaningful. Readers will more fully understand how their positive choices and decisions of today impact future generations.


is the proud son of Zig Ziglar and the CEO of Ziglar, Inc. He joined the Zig Ziglar Corporation in 1987 and climbed from working in the warehouse, to sales, to management, and then on to leadership. Today, he speaks around the world; hosts The Ziglar Show, one of the top-ranked business podcasts; and carries on the Ziglar philosophy: "You can have everything in life you want if you will just help enough other people get what they want." He and his wife, Chachis, have one daughter and reside in Plano, TX.


It took me more than 30 years to write my first book.  I wish I had read Tom’s first and realized I had a choice to write one a lot earlier than that. Choose to read this book and then choose to follow the incredibly helpful advice inside to see just how powerful a choice can be.

-Jon Acuff, New York Times bestselling author of Finish, Give Yourself the Gift of Done

I believe that being an effective leader is a choice that starts with choosing the habits that will automatically produce the character qualities every leader must have. Choose to Win is the perfect book at the right time to help identify and put into practice the habits you need to become the best leader possible.

-Dina Dwyer-Owens, Brand Ambassador for Neighborly; Co-Chair, The Dwyer Group

Without a doubt, Tom Ziglar inherited his dad’s ability to hold his readers spellbound with colorful stories and compelling insights. What both have in common: they are merchants of hope. I read this book in one sitting from cover to cover, taking many notes in the process. I highly recommend you read Choose to Win at least twice. The first time for pure enjoyment. You want to savor every one of Tom’s entertaining stories. He is unafraid to talk about his own shortcomings and he quickly turns them into powerful lessons for positive change. For the second reading, I suggest you highlight all the great success principles  and action tips to create the best version of you. You can make that choice today. This book is a powerful guide for creating a more successful, meaningful, and purposeful life.

-Gerhard Gschwandtner, CEO,

The Ziglar family name has been synonymous with winning for decades. Tom Ziglar brings a fresh approach and shows us how success is always a choice.  

-Brian Buffini, Buffini & Company

I have always loved Zig Ziglar’s philosophy of Be the right person, Do the right things, so that you can Have all that life has to offer. Tom Ziglar’s Choose to Win in the “how to” action plan for Be, Do, and Have!  

-Kevin Harrington, Original Shark on “Shark Tank,” Inventor of the Infomercial

I read a lot of articles and books throughout the year. I have received actionable goals out of this book, more than any other I have read. I started putting to practice some of the principles Tom shared the very next day. When the mind and heart are working together, you can achieve anything. That is what Tom’s book has accomplished, connects the mind and heart.

-Jimmy Hiller, Hiller Plumbing, Heating, Cooling and Electrical

Filled with nuggets of gold. My favorite is that the fastest way to success is to replace bad habits with good ones.

-Guy Kawasaki, Chief Evangelist of Canva and author of Wise Guy--Lessons from a Life

Developing a heightened awareness of our power to choose is absolutely essential. It is the very key to whether we grow and succeed or atrophy and fail. This is beautifully illustrated in Choose to Win.  

-Greg McKeown, New York Times Bestselling Author, Essentialism: The Disciplined Pursuit of Less



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