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Order The Potential Principle by Mark Sanborn

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Praise for The Potential Principle

“Potential was always a negative term. It meant what you could be but aren’t. Mark has created a blueprint to turn your potential into reality. Everyone who thinks they have more in them should read this book.”

—Scott Stratten, president of UnMarketing Inc., bestselling author

The Potential Principle not only reminds you that you can always get better, it gives you the precise blueprint for doing just that. A must-read for high achievers!”

—Jay Baer, president of Convince & Convert and author of Hug Your Haters

“Our company founder had a belief that we should ‘re-earn our positions every day in every way,’ Mark has revealed the treasure map to get there—I am reenergized.”

—Dina Dwyer-Owens, co-chairman of the Dwyer Group and author of Values, Inc.

“If you’ve ever wondered, Can I do better? this book is for you. If you’ve ever dreamed of going beyond your best, don’t miss Mark Sanborn’s The Potential Principle.”

—Jeff Goins, bestselling author of The Art of Work and Real Artists Don’t Starve

“Mark Sanborn’s sage advice to disrupt yourself is spot on. The Potential Principle will turbocharge your next level of success. The future belongs to those who keep getting better.”

—Robert B. Tucker, author of Innovation Is Everybody’s Business

The Potential Principle is absolutely amazing. After being successful in several areas of my life I got a wake-up call from Mark Sanborn. Reading this and realizing ‘how good I can be’ shifted me into another gear. Master the Potential Matrix and witness The You you’ve always wanted to be.”

—Rod Smith, two-times Super Bowl NFL Champion, author of The Rod Effect

“In his latest book, The Potential Principle, Mark inspires others to unlock their true potential. He emphasizes that the only limitation we have is the limitation we place upon ourselves. This book provides a framework and insights as to how to be the best version of you! Thank you, Mark, for always encouraging continuous improvement. You inspire us to embrace the journey!”  

—Zoe Kane, senior director, Sun Pharmaceutical Industries, Inc.

About the Book

The ultimate strategy for succeeding in your personal and professional life.

Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field—the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesn’t mean you can’t still be better; you haven’t maximized your potential.

Leadership expert and international bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be.

Teaching you to employ Sanborn’s uniquely designed “Potential Matrix” to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life.

One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You’re on your way. You can make your best second-best. You can be better.


About Mark Sanborn

Mark Sanborn is the president of Sanborn & Associates, Inc., an idea lab for leadership development and turning ordinary into extraordinary. Listed by as one of the top 30 leadership experts in the world, Mark is an award-winning speaker and the author of eight books, including The Fred Factor, an international bestseller and a New York Times, Business Week, and Wall Street Journal bestseller. He lives in Highlands, Colorado, with his wife and family.

Why You Need the Potential Principle

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